Disney Launches Fashion Forward "Fairy Tale Weddings" Bridal Collection By Celebrated Designer Kirstie Kelly
Unique Bridal Collection Captures The Essence Of Each Disney Princess; Available At Specialty Boutiques In June

BURBANK — February 21, 2007 — Beginning this spring, modern brides can have a real fairy tale wedding with a spectacular gown that captures and illuminates the style and spirit of their favorite Disney Princess. Disney Consumer Products today announced the launch of Disney's Fairy Tale Weddings collection, a fashion-forward line of bridal apparel designed by Kirstie Kelly, well-known in celebrity circles and within the bridal fashion industry for her finely-crafted bridal couture, which incorporates luxurious fabrics with quality workmanship and meticulous attention to detail.

Bridal gowns from Disney's Fairy Tale Weddings collection will be available beginning in June at specialty bridal boutiques in North America and Japan at prices ranging from $1,100 to $2,900US. The first gowns to launch are inspired by Cinderella, Snow White, Aurora, Belle, Jasmine and Ariel. In October, the collection will expand to include a full bridesmaid and flower girl range.

"From Snow White to Belle, Disney has a long history of being associated with fairy tales and dreams for girls and women all over the world, and many have a special affinity for a particular Disney Princess," said Jim Calhoun, executive VP, global apparel, Disney Consumer Products."The gowns designed by Kirstie Kelly for Disney's Fairy Tale Weddings lets them live out their fantasy in a beautiful and modern way -- on the most special day of their lives."

Designer Kirstie Kelly has been creating bridal couture for more than a decade and considers her involvement with Disney's Fairy Tale Collection a once-in-a-lifetime opportunity to design a unique line of gowns that will be cherished for years to come. The line is distinctly elegant and designed to make every bride look and feel like a princess on her special day.

"This project is a personal thrill for me, because I know that most brides-to-be fantasize about looking like a princess, with their own wedding day as a real life fairy tale," said Kelly."I designed the gowns so that each bride can capture the beauty, magic and essence of each Disney Princess, with a decidedly fashion forward, elegant and modern look and feel."

About Kirstie Kelly
Kirstie Kelly of Kirstie Kelly, Inc. designs couture bridal gowns with the highest quality and attention to detail. A graduate of The Otis Art Institute of Parsons School of Design in Los Angeles, she has been designing bridal and evening wear for more than a decade. Hailed in USA Today as one of the 2003 season's new designers favored among celebrity brides, Ms. Kelly has a growing client base that includes individuals who are influencing the worldwide media, art, culinary and political societies. For more information visit www.kirstiekelly.com.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home d├ęcor and books to interactive games, food and beverages, stationery, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Apparel, Disney Food, Health & Beauty, Disney Home, Disney Stationery, Disney Publishing, Buena Vista Games, Baby Einstein, and www.disneyshopping.com. The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly-owned stores in Europe. For more information, please visit www.disneyconsumerproducts.com.

Disney Media Contact:
Norma Rosenfield
Rosenfield PR
818-591-2264
norma@rosenfieldpr.com

Bridal/Trade Media Contact:
Paulette Cleghorn
DLPRUSA
212-944-9013
designerloftproductions@yahoo.com